Green Markets and Sustainable Consumption 

Among the Brazilian urban middle class the demand for sustainable products increases constantly. Many products already reach major supermarket chains and specialty stores. But socio-biodiversity and agro-ecology products of the Amazon Region have not yet benefitted sufficiently from these dynamics. This is why the project works to increase market access for products from family farming organizations and organizations of traditional peoples and communities.

The food value chains of Açaí and Brazil nuts are among the economically most important ones in the region. Plant oils also have a great potential. It comprises both increased production and added value of products in "institutional" markets supported by the State (e.g. public procurements for school feeding), as well as in an expanding access to "private" markets for sustainable consumption. The overall goal is to increase income for local populations and remunerating them for the environmental benefits generated. So that Amazon agriculture becomes an attractive alternative income source as compared with logging the forest. 

The project worked with the Federal Government, the states of Acre, Amazonas, Pará and Amapá, and in priority pilot regions — thus covering the entire socio-biodiversity value chain of the Amazon region. 

Main activities were: 

  • Improving public policies in the support of market access and expansion; co-ordination and articulation of related policies, facilitated by four regional spaces. 

  • Developing skills and promoting knowledge management through technical assistance and rural extension services; trainings to apply best practices for commercialization and strengthening of enterprise management, improving services for family farmers, including rural women.

  • Promoting market access of the products, with a focus on sustainable consumption. 

In the scope of PPP, the Brazilian cosmetics company Natura and the German company Symrise, which operates in the flavors and fragrances sector, were in a strategic partnership development alliance with the project to expand the offer and quality of sociobiodiversity products. The provided a very productive and satisfactory relationship between traditional peoples and communities, and companies. Several retailer contracts with the EU were concuded under the aegis of the project.

Time span
2017 – 2020   

Commissioning body           
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

Cooperation partner
IPAM Amazônia

Contact: Fernando Camargo

Imprint | Disclaimer | Data security