Brazil

Green Markets and Sustainable Consumption 


Among the Brazilian urban middle class the demand for sustainable products increases constantly. Many products already reach major supermarket chains and specialty stores. But socio-biodiversity and agro-ecology products of the Amazon Region have not yet benefitted sufficiently from these dynamics. This is why the project works to increase market access for products from family farming organizations and organizations of traditional peoples and communities.

The food value chains of Açaí and Brazil nuts are among the economically most important ones in the region. Plant oils also have a great potential. It comprises both increased production and added value of products in "institutional" markets supported by the State (e.g. public procurements for school feeding), as well as in an expanding access to "private" markets for sustainable consumption. The overall goal is to increase income for local populations and remunerating them for the environmental benefits generated. So that Amazon agriculture becomes an attractive alternative income source as compared with logging the forest. 

The project works with the Federal Government, the states of Acre, Amazonas, Pará and Amapá, and in priority pilot regions — thus covering the entire socio-biodiversity value chain of the Amazon region. 

Main activities are: 

  • Improving public policies in the support of market access and expansion; co-ordination and articulation of related policies, facilitated by four regional spaces. 

  • Developing skills and promoting knowledge management through technical assistance and rural extension services; trainings to apply best practices for commercialization and strengthening of enterprise management, improving services for family farmers, including rural women.

  • Promoting market access of the products, with a focus on sustainable consumption. 

In the scope of PPP, the Brazilian cosmetics company Natura and the German company Symrise, which operates in the flavors and fragrances sector, are in a strategic partnership development alliance with the project to expand the offer and quality of sociobiodiversity products. The project aims at providing a productive and satisfactory relationship between traditional peoples and communities, and companies.

Time span
2017 – 2021     

Commissioning body           
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

Cooperation partner
IPAM Amazônia